Anish Jajodia

Writing · 11 essays

Notes from the ad account.

What I’ve learned running paid acquisition for D2C brands, and building the systems that run the agency.

AI SystemsAgency StrategyBuilding in PublicCreative ProductionD2C GrowthPerformance Marketing

  1. 11Blended ROAS is lying to youIf you're reporting one blended ROAS number across all your campaigns, you're making decisions based on a fiction.Agency Strategy · Performance Marketing16 Apr 2026 · 2 min
  2. 10Campaign naming conventions that actually scaleWhen you're managing a handful of campaigns, naming doesn't matter.Agency Strategy · Performance Marketing16 Apr 2026 · 1 min
  3. 09How to detect creative fatigue before it kills your ROASCreative fatigue is the silent ROAS killer. Your campaign looks fine. Spend is stable, targeting hasn't changed, but ROAS is slowly declining.AI Systems · Performance Marketing16 Apr 2026 · 1 min
  4. 08How we use AI to generate ad creatives at scaleProduct photography for D2C brands is expensive and slow.AI Systems · Creative Production16 Apr 2026 · 2 min
  5. 07I built AI agents for my agency that cost almost nothing to runEveryone talks about AI agents like they're some expensive, complex infrastructure play. I run several of them across all our D2C brands and ad platforms.Building in Public · AI Systems16 Apr 2026 · 2 min
  6. 06I replaced spreadsheets with a Finance OS: here's the architectureRunning an agency across two countries means two legal entities, two bank accounts, two tax systems, and twice the accounting headaches.Building in Public · AI Systems16 Apr 2026 · 1 min
  7. 05PMax bot traffic: high CTR doesn't mean high qualityThis one cost me money to learn. I launched a Performance Max campaign for a brand.Performance Marketing · D2C Growth16 Apr 2026 · 1 min
  8. 04The 5 metrics I check every morning across all our brandsI manage ad spend across Meta, Google, Pinterest, and TikTok for D2C brands in India and the US. Every morning, I check exactly five metrics. Not twenty. Not fifty. Five.Agency Strategy · Performance Marketing16 Apr 2026 · 1 min
  9. 03The daily checklist I use to manage D2C brands at scaleEvery morning at 9:30am IST, before I open any ad manager, I run the same checklist. It takes about 20 minutes.Building in Public · Agency Strategy16 Apr 2026 · 1 min
  10. 02Why ad spend is a partner, not a costThe biggest mindset shift in D2C marketing isn't about tactics or platforms. It's about how you think about money.Performance Marketing · D2C Growth16 Apr 2026 · 2 min
  11. 01Why I named my agency Boring CommerceEvery agency in performance marketing has some version of the same pitch. We'll 10x your ROAS. Growth hacking. Disruptive strategies. It's all noise.Building in Public16 Apr 2026 · 1 min