Founder · Operator · Writer
Anish
Jajodia.
I run Boring Commerce, a performance marketing agency for direct-to-consumer brands. I write about paid ads, D2C growth, and building an agency that runs on AI.
New essays by email. Nothing else.
Founded
2018
Boring Commerce
Brands
500+
D2C, India and US
Ad spend managed
$125M+
₹500Cr+ in rupees
Based in
Hyderabad
India
Meta Business Partner/Google Partner/Shopify Partner
One account, in numbers
Store data₹29L to ₹1.55Cr a month.
A womenswear brand in India. Monthly net sales from its own store, orders, and what we spent on Meta and Google to get there. The spend column is there because a revenue number on its own tells you very little.
The account peaked at ₹1.55Cr in Jul 2026.
| Month | Net sales | Orders | Ad spend |
|---|---|---|---|
| Oct 2025 | ₹29.0L | 442 | ₹19.1L |
| Dec 2025 | ₹39.1L | 843 | ₹27.3L |
| Jan 2026 | ₹48.6L | 1,188 | ₹35.7L |
| Feb 2026 | ₹96.1L | 2,483 | ₹80.3L |
| Mar 2026 | ₹101.8L | 2,439 | ₹96.9L |
| Jul 2026 | ₹154.9L | peak month | |
Work with me
Two waysBrands we have worked with
66 here · 500+ in all
Krishna Jewellers 
Kamal Watch Company 
Oceedee Shoes 
Juicy Chemistry 
SVA Couture 
Kimirica 
Mishru 
RAS Luxury Oils 
Deme 
Earth Rhythm 
BLUORNG 
ISAK Fragrances
- Beauty · 26
- Juicy Chemistry, RAS Luxury Oils, Deme, Earth Rhythm, Lotus Herbals, Neemli Naturals, Batiste, Soulflower, Myra Veda, Dame Essentials, Skin Elements, Indulgeo Essentials, FCL Fixderma, Aura Naturals, Aaranyaa Skincare, Arata, BareNecessities, Dr. Sheths, LoveOrganically, Luxaderme, Satliva, Shankara, Anveya Living, Cosme Dream, Ilana Organics, WOW
- Apparel · 12
- SVA Couture, Mishru, BLUORNG, Mugdha, Hemant & Nandita, Ikat India, The Sverve, Neerus, ModaXpress, SKO Store, Enns Closet, Shibui India
- Wellness · 10
- Boheco, Origins Nutra, Vana Botanicals, Life and Pursuits, Kaashi Wellness, Health Horizons, Setu, Shat Pratishat, Tribe Concepts, Wellbeing Nutrition
- Jewellery & Watches · 8
- Krishna Jewellers, Kamal Watch Company, Beyond Pearls, Mangatrai, Suhani Pittie, Trupti Mohta Jewellery, Krishna Pearls, Gemtherapy
- Food & Beverage · 3
- Sleepy Owl, Xocolatl, Alpino
- Personal Care · 2
- My Muse, Skore Condoms
- Footwear · 1
- Oceedee Shoes
- Home & Fragrance · 1
- Kimirica
- Fragrance · 1
- ISAK Fragrances
- Home & Living · 1
- Gulnare
- Accessories · 1
- CaseDodo
What founders say
“If anyone is looking for starting a D2C website then Boring Commerce is the right partner to choose. Anish ji and team is fantastic at design, CX, Tech and very good at adhering to timelines.”
“Boring Commerce has been a lifesaver for our business. When we were first starting out, we had no idea where to turn to for help.”
“Anish and the Boring Commerce team exceeded my expectations. Their expertise, reliability, and clear vision brought my project to life seamlessly. Truly an amazing experience!”
“Boring Commerce team came in with clear strategies and exceptional support, helping us grow exponentially in just a few quarters.”
Writing
All 11 essays →- 01Blended ROAS is lying to youIf you're reporting one blended ROAS number across all your campaigns, you're making decisions based on a fiction.16 Apr 2026
- 02Campaign naming conventions that actually scaleWhen you're managing a handful of campaigns, naming doesn't matter.16 Apr 2026
- 03How to detect creative fatigue before it kills your ROASCreative fatigue is the silent ROAS killer. Your campaign looks fine. Spend is stable, targeting hasn't changed, but ROAS is slowly declining.16 Apr 2026
- 04How we use AI to generate ad creatives at scaleProduct photography for D2C brands is expensive and slow.16 Apr 2026
- 05I built AI agents for my agency that cost almost nothing to runEveryone talks about AI agents like they're some expensive, complex infrastructure play. I run several of them across all our D2C brands and ad platforms.16 Apr 2026
- 06I replaced spreadsheets with a Finance OS: here's the architectureRunning an agency across two countries means two legal entities, two bank accounts, two tax systems, and twice the accounting headaches.16 Apr 2026
In one paragraph
Anish Jajodia is an Indian entrepreneur and performance marketer from Hyderabad. He founded Boring Commerce in 2018, an agency that runs Meta and Google Ads and builds Shopify stores for direct-to-consumer brands. The agency has worked with more than 500 brands and managed over $125 million in advertising spend. He runs the agency on an AI operating system he built himself with Claude Code, and writes about performance marketing, D2C growth and AI systems for agencies.
Full biography →